I’m Meho — a brand strategist, designer, and writer based in Nairobi. I run Studio Meho, an independent practice at the intersection of story, culture, and systems.

Over the past five years, I’ve worked across brand strategy, visual identity, UX, and editorial design, helping founders, startups, and growing businesses clarify what they stand for and translate that understanding into coherent brand experiences. My work spans SaaS, entertainment, fintech, and e-commerce.

I approach brands with an anthropological curiosity — looking beyond what organisations say about themselves to understand the people, behaviors, and contexts that give them meaning.

I believe a brand that can’t be explained is difficult to trust, and a brand that can’t be experienced is difficult to remember. That’s why my work connects strategic thinking with tangible expression.

I’m deliberate about the tools I use, working across Figma, Affinity, Framer, Rive, and Cavalry. Premium work, no Adobe tax. For me, tools should serve the work, not define its possibilities.

Writing has never been separate from my design practice. I’m the author of Broken Seams, a poetry anthology, with work published by Bano Tano and Lolwe. I also run Mifumo, a publication exploring design, culture, and the systems shaping everyday life. The question underneath everything I make remains the same: Why is this like that? (WILT)