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Swop

Making teacher transfers easier to navigate through brand identity and digital experience design

Swop was a Kenyan edtech SaaS platform developed to help teachers identify potential transfer partners through a subscription-based matching service. I led the platform's brand identity and UX/UI design, developing its visual identity, marketing communications, and digital interface. At its peak, Swop served more than 1,000 registered teachers.

Making teacher transfers easier to navigate through brand identity and digital experience design

Live Preview Assets

Interact with Live Demo

2023

Timeline

Co-creator · Brand & UX/UI Design Lead

Role

2023

Timeline

Co-creator · Brand & UX/UI Design Lead

Role

Background

Teacher transfers in Kenya could be difficult to coordinate, particularly for educators seeking opportunities closer to home or in preferred locations.

The country's teacher delocalization policy added urgency to these concerns, with some teachers posted far from their families and communities. Teachers looking for potential transfer partners frequently turned to Facebook and WhatsApp groups, sharing personal information publicly in the hope of finding someone with compatible transfer preferences.

This approach created two significant challenges: finding suitable partners through fragmented conversations and exposing personal information to people beyond those involved in a potential transfer.

Swop's founders identified an opportunity to make this process more structured and privacy-conscious.

Teacher transfers in Kenya could be difficult to coordinate, particularly for educators seeking opportunities closer to home or in preferred locations.

This approach created two significant challenges: finding suitable partners through fragmented conversations and exposing personal information to people beyond those involved in a potential transfer.

Swop's founders identified an opportunity to make this process more structured and privacy-conscious.

Goals

Establish a Recognizable Brand Identity

Develop an identity reflecting the platform's central proposition: helping teachers find compatible transfer partners through a simpler, more organized process.

Establish a Recognizable Brand Identity

Develop an identity reflecting the platform's central proposition: helping teachers find compatible transfer partners through a simpler, more organized process.

Support an Accessible Matching Experience

Design a digital experience that helps teachers register, discover potential matches, and connect with suitable partners without relying on public social media groups.

Support an Accessible Matching Experience

Design a digital experience that helps teachers register, discover potential matches, and connect with suitable partners without relying on public social media groups.

Communicate the Platform's Value

Develop marketing communications explaining how Swop works, why teachers might use it, and the benefits of a more structured matching process.

Communicate the Platform's Value

Develop marketing communications explaining how Swop works, why teachers might use it, and the benefits of a more structured matching process.

Solutions

Brand Identity Development

Developed Swop's visual identity around the concept of exchange and connection. The angular S-mark uses two interlocking geometric forms to represent the relationship between teachers seeking mutually compatible transfers. A bright-red palette was introduced to attract attention, paired with a lowercase sans-serif wordmark for straightforward recognition across digital and promotional applications.

Brand Identity Development

Digital Experience Design

Designed a staged interface supporting Swop's teacher-matching process. The experience incorporated teacher identification through TSC numbers, transfer preferences, and subject selection. Teachers registered their transfer preferences and paid a KES 200 subscription fee to access potential matches identified through Swop's matching algorithm. They could then connect with prospective transfer partners and coordinate their transfers. Following a successful agreement, their information was permanently deleted from the platform's database, reflecting the team's commitment to privacy and limiting unnecessary data retention.

Digital Experience Design

Marketing Communications

Developed marketing assets communicating Swop's central proposition: helping teachers discover compatible transfer partners without relying on fragmented public social media groups. The communications supported outreach efforts, including school visits conducted by the founding team and occasional participation in those visits.

Marketing Communications

Platform Reach & Institutional Partnership

Swop recorded more than 1,000 registered teachers during its operation in 2023, with surviving interface documentation showing 1,725 transfer requests at one point. The platform also secured a signed partnership with the Kenya National Union of Teachers (KNUT), supporting its engagement with the teaching community.

Platform Reach & Institutional Partnership

Collaboration & Reach

Swop secured an official partnership with the Kenya National Union of Teachers (KNUT), supporting its engagement with the teaching community.

At its peak in 2023, the platform served more than 1,000 registered teachers, reflecting its adoption among educators seeking potential transfer partners.

Tools

Adobe Illustrator

Figma

Studio Meho is more than just a design company; it's a creative powerhouse driven by passion, innovation, and a relentless pursuit of excellence. If you're seeking design solutions that are as exceptional as they are efficient, look no further than Studio Meho.

Roy Munene

Co-founder of Swop, Onehub

Roy Munene

Co-founder of Swop, Onehub

Conclusion

Swop brought brand identity, marketing communications, and digital experience design together to address a practical challenge facing Kenyan teachers.

Launched in 2023, the platform served more than 1,000 registered teachers and secured an official partnership with the Kenya National Union of Teachers (KNUT).

My work established Swop's visual identity and shaped the digital experience through which teachers identified potential transfer partners, accessed matches, and connected with one another.

Although the platform is no longer operational, the project demonstrates how understanding a specific user problem can inform both the structure of a digital service and the way it is communicated.

A useful product begins with understanding the problem. Effective design connects what a product promises with what it enables people to do.

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