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#Brand design

#web

#Illustrator

#Photoshop

#Figma

Brevé

Brevé is a legal technology platform developed to connect lawyers with clients and legal briefs, helping simplify how legal professionals discover and manage opportunities. Working with the team at Azahub, I contributed to the development of Brevé's brand foundations, visual identity, marketing communications, and selected user interface designs.

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2023

Timeline

Lead Brand Designer · Brand & UI Design

Role

2023

Timeline

Lead Brand Designer · Brand & UI Design

Role

Background

Legal services depend heavily on trust, clarity, and professional credibility. For Brevé, the design challenge was to establish an identity appropriate for the legal sector while communicating the platform's technology-driven approach to connecting people and opportunities. The work needed to extend beyond a logo into a recognizable and consistent visual language across communications and digital touchpoints.

Goals

Establish a Coherent Brand Identity

Develop a brand identity communicating professionalism, trust, and innovation, supported by clear values, personality, and messaging foundations.

Establish a Coherent Brand Identity

Develop a brand identity communicating professionalism, trust, and innovation, supported by clear values, personality, and messaging foundations.

Build a Consistent Visual System

Create a flexible identity system that could be applied across marketing materials, promotional communications, and digital platforms.

Build a Consistent Visual System

Create a flexible identity system that could be applied across marketing materials, promotional communications, and digital platforms.

Support the Digital Experience

Contribute to selected interface designs, helping maintain visual consistency between the brand identity and the developing platform.

Support the Digital Experience

Contribute to selected interface designs, helping maintain visual consistency between the brand identity and the developing platform.

Solutions

Brand Foundations & Identity Development

Contributed to defining Brevé's values, personality, and messaging foundations. Developed the logo, colour palette, typography, and supporting visual elements to establish a recognizable identity.

Brand Foundations & Identity Development

Contributed to defining Brevé's values, personality, and messaging foundations. Developed the logo, colour palette, typography, and supporting visual elements to establish a recognizable identity.

Brand Guidelines & Communications

Created identity guidelines and extended the visual system into banners, flyers, social media templates, stationery, and a promotional video of approximately 50 seconds.

Brand Guidelines & Communications

Created identity guidelines and extended the visual system into banners, flyers, social media templates, stationery, and a promotional video of approximately 50 seconds.

Typography & Digital Applications

Applied AL_Nevrada and Readex Pro within the identity system and contributed to selected user interface screens, supporting consistency across brand communications and the digital product.

Typography & Digital Applications

Applied AL_Nevrada and Readex Pro within the identity system and contributed to selected user interface screens, supporting consistency across brand communications and the digital product.

Tools

Adobe Illustrator

Adobe Photoshop

Figma

Working with Meho was an absolute pleasure! Their team seamlessly merged creativity with strategic thinking to deliver a brand identity that truly resonated with our audience. Their dedication to crafting inspiring solutions is unmatched.

Moses

Founder of Brevé

Moses

Founder of Brevé

Conclusion

Brevé's identity was developed to establish a consistent visual language across its brand communications and digital touchpoints. In 2023, the platform received the Best Innovation & Research Hub recognition at the LSK Nairobi Legal Tech & Innovation Week. This was recognition of the platform rather than a separate award for its design.

Revisiting the project reinforces a lesson that continues to shape my practice: a brand identity is more than a collection of visual elements. Its value depends on how coherently those elements work together across different contexts.

A coherent identity creates the conditions for consistent communication. Its effectiveness must still be observed and evaluated.

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