#designsystem
#web
#Figma
Real Sources
Real Sources Africa is a Pan-African supply chain and B2B marketplace platform operating across Sub-Saharan Africa. My role was to build their complete brand identity — from logo construction to brand guidelines, landing page, and social templates. Built solo over two months.
20213
Timeline
Creator
Role
Background
Real Sources Africa operates in multiple countries across Sub-Saharan Africa, focusing on supply chain solutions, logistics, and B2B trade. The project required creating a strong brand identity and an engaging UI to support their vision of becoming a leading international procurement and supply chain platform.
Goals
1
Establish a Unique Brand Identity:
Develop a distinctive and recognizable brand that reflects the company’s mission and values. Ensure the brand communicates trust, innovation, and commitment to resource efficiency.
2
Design an Intuitive User Interface:
Create a user-friendly UI that simplifies navigation and enhances the user experience. Ensure the design supports the diverse needs of businesses across Africa.
3
Support Seamless Operations:
Develop a platform that facilitates transparent, consistent, and efficient transactions. Promote the rich heritage and resources of Africa through a compelling digital presence.
Solutions
1
Identity System Development:
Developed a cohesive brand identity, including logo design, color palette, typography, and visual elements. The brand elements were designed to evoke trust, energy, and innovation, aligning with the company’s mission. The logomark carries a deliberate detail — the 'R' is tilted at 23.227° to represent the top-right of the Horn of Africa, with the 'S' rising in a spring-like motion to represent a point of origin. Every angle was intentional.
2
User Interface Design:
Designed wireframes and prototypes using Figma, focusing on user journey and key interactions. Conducted user testing and incorporated feedback to refine the UI for optimal usability and visual appeal. Implemented a responsive design to ensure accessibility across various devices.
3
Bringing a new dimension to user experiences and interfaces.
Organized content into clear sections with easy-to-navigate menus and filtering options. Integrated features that support personalized user experiences and efficient transactions. Streamlined the interface to highlight the company’s services and promote engagement.
Tools
Adobe Illustrator
Adobe Photsoshop
Figma
We've worked with Meho multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Meho works in a very timely manner and always ensures that you are fully satisfied with the results!
Felix C
MD, Realsources
Conclusion
The Real Sources Africa project successfully met its goals by establishing a strong brand identity and creating an intuitive, user-friendly interface. The enhancements led to increased user engagement and positive feedback from businesses and customers. The brand system traveled from a hard hat to a landing page to Instagram templates — and felt like itself at every stop.
