#designsystem
#web
#Figma
Real Sources
Real Sources Africa is a Pan-African supply chain and B2B marketplace platform operating across Sub-Saharan Africa. My role was to build their complete brand identity — from logo construction to brand guidelines, landing page, and social templates. Built solo over two months.
2023
Timeline
Creator
Role
Background
Real Sources Africa operates in multiple countries across Sub-Saharan Africa, focusing on supply chain solutions, logistics, and B2B trade. The project required creating a strong brand identity and an engaging UI to support their vision of becoming a leading international procurement and supply chain platform.
Goals
1
Establish a Unique Brand Identity:
• Develop a recognizable identity that reflects Real Sources Africa's mission of connecting African resources and businesses to wider markets. • Establish a visual language intended to communicate trust, innovation, and a strong connection to African origins.
2
Design an Intuitive User Interface:
• Create a clear, accessible interface that helps prospective customers understand the company's services and navigate its digital presence. • Prioritize information hierarchy, usability, and consistency across different screen sizes.
3
Support Seamless Operations:
• Translate the company's ambitions around transparency, efficiency, and access to African resources into a consistent brand experience. • Ensure the identity could extend across physical applications, digital platforms, and marketing communications without losing its recognizability.
Solutions
1
Identity System Development:
• Developed a cohesive visual identity comprising a custom logomark, wordmark, color palette, typography, and supporting graphic elements. • The identity explored themes of origin, movement, and connection through an abstract combination of the letters R and S. • The logomark's construction incorporated a 23.227° tilt, intended to reference the northeastern region of Africa, while the rising S introduced a spring-like gesture representing a point of origin. • The resulting system was documented through brand guidelines and demonstrated across physical and digital applications.
2
User Interface Design:
• Designed landing page wireframes and interface concepts in Figma, focusing on content hierarchy, navigation, and clear communication of the company's services. • Explored how the brand's typography, colors, and visual elements could translate into a consistent digital experience across different screen sizes.
3
Bringing a new dimension to user experiences and interfaces.
• Extended the identity into a range of branded touchpoints, including shipping containers, apparel, stationery, and social media templates. • Developed layouts and visual treatments that maintained consistency while accommodating different communication needs and formats. • These applications demonstrated how the proposed identity could function as a recognizable system beyond the primary logo.
Tools
Adobe Illustrator
Adobe Photsoshop
Figma
We've worked with Meho multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Meho works in a very timely manner and always ensures that you are fully satisfied with the results!
Felix C
MD, Realsources
Conclusion
Real Sources Africa was an opportunity to develop a cohesive brand identity and digital experience for a Pan-African supply chain platform.
Over two months, I independently developed a visual identity system, brand guidelines, landing page design, and supporting communication assets. The work explored how a single brand could remain recognizable and consistent across physical and digital environments.
The brand system traveled from a hard hat to a landing page to Instagram templates — and felt like itself at every stop.
Although the proposed identity was not ultimately implemented, the project remains an important milestone in my early practice, particularly in translating a brand's ambitions into a coherent visual system.
