#designsystem
#FFOSS
#Branddesign
Dagimara
Dagimara
A dual-identity brand system for a Kenyan spring water company — built entirely without Adobe. Two brands, one soul, one cohesive ecosystem from packaging to stationery.
A dual-identity brand system for a Kenyan spring water company — built entirely without Adobe. Two brands, one soul, one cohesive ecosystem from packaging to stationery.
2026
Timeline
Brand Designer
Role
2026
Timeline
Brand Designer
Role
Background
Background
Dagimara Clean Springs needed two faces that shared one foundation. The source brand — grounded, community-facing, heritage-rooted. The experience brand — premium, lifestyle-forward, targeting a modern consumer wanting mineral-rich vitality with elegance to match. The brief called for a complete brand system: dual logos, typography, color architecture, patterns, packaging, apparel, stationery, and a 26-page brand book. The constraint was deliberate — no Adobe, no proprietary ecosystem. Africa-first, budget-conscious, and built to scale from a community kiosk to a premium wellness shelf.
Dagimara Clean Springs needed two faces that shared one foundation. The source brand — grounded, community-facing, heritage-rooted. The experience brand — premium, lifestyle-forward, targeting a modern consumer wanting mineral-rich vitality with elegance to match. The brief called for a complete brand system: dual logos, typography, color architecture, patterns, packaging, apparel, stationery, and a 26-page brand book. The constraint was deliberate — no Adobe, no proprietary ecosystem. Africa-first, budget-conscious, and built to scale from a community kiosk to a premium wellness shelf.
Goals
Goals
1
Build a dual-identity system with clear hierarchy
Two brands needed to coexist without competing. Dagimara as the "Source" — anchoring trust and heritage. Aqua-Luxe as the "Experience" — radiating warmth and premium energy. Every decision had to serve both without blurring either.
1
Build a dual-identity system with clear hierarchy
Two brands needed to coexist without competing. Dagimara as the "Source" — anchoring trust and heritage. Aqua-Luxe as the "Experience" — radiating warmth and premium energy. Every decision had to serve both without blurring either.
2
Deliver industrial-grade quality on an accessible stack
The system had to meet the same standard as any Adobe-built identity — precise clearance zones, WCAG AA accessible color choices, scalable vector assets — while being fully executable in free and open-source tools any African studio could replicate.
2
Deliver industrial-grade quality on an accessible stack
The system had to meet the same standard as any Adobe-built identity — precise clearance zones, WCAG AA accessible color choices, scalable vector assets — while being fully executable in free and open-source tools any African studio could replicate.
3
Design for local and premium simultaneously
The brand had to travel. From a 500ml bottle at a Nairobi kiosk to a glass bottle on a wellness shelf. Communication frameworks like "TUKO NA SIZE ZOTE" were built in to ensure the brand felt rooted in community without sacrificing its premium positioning.
3
Design for local and premium simultaneously
The brand had to travel. From a 500ml bottle at a Nairobi kiosk to a glass bottle on a wellness shelf. Communication frameworks like "TUKO NA SIZE ZOTE" were built in to ensure the brand felt rooted in community without sacrificing its premium positioning.
Solutions
Solutions
1
A typographic contrast system that carries the dual identity
Alan Sans provides structural calm across both brands — Light for impact, Regular for readability, Bold for authority. Marck Script is reserved exclusively for Aqua-Luxe, its handwritten warmth creating deliberate tension against the sans-serif foundation. Two typefaces. One ecosystem.
1
A typographic contrast system that carries the dual identity
Alan Sans provides structural calm across both brands — Light for impact, Regular for readability, Bold for authority. Marck Script is reserved exclusively for Aqua-Luxe, its handwritten warmth creating deliberate tension against the sans-serif foundation. Two typefaces. One ecosystem.
2
Color architecture built for accessibility and emotion
Mountain Blue (#003459) as the deep foundation. Aqua Blue (#00A7E1) as vibrant flow. Aqua-Luxe Coral (#FF7F50) as lifestyle energy. Accessible Gold (#906C28) chosen specifically to meet WCAG AA standards — because premium design should never exclude. Premium Gold (#C5A059) reserved for decorative elements only.
2
Color architecture built for accessibility and emotion
Mountain Blue (#003459) as the deep foundation. Aqua Blue (#00A7E1) as vibrant flow. Aqua-Luxe Coral (#FF7F50) as lifestyle energy. Accessible Gold (#906C28) chosen specifically to meet WCAG AA standards — because premium design should never exclude. Premium Gold (#C5A059) reserved for decorative elements only.
3
A client-ready handover system
A brand system only works if the client can actually use it. The full identity was translated into a Canva Brand Kit — Alan Sans mapped to Montserrat, hex codes loaded, templates built. The 26-page brand book covers every specification from minimum logo sizes to collaboration and prohibition rules. The client leaves with a system, not just a logo.
3
A client-ready handover system
A brand system only works if the client can actually use it. The full identity was translated into a Canva Brand Kit — Alan Sans mapped to Montserrat, hex codes loaded, templates built. The 26-page brand book covers every specification from minimum logo sizes to collaboration and prohibition rules. The client leaves with a system, not just a logo.
Tools
Tools
Figma
Inkscape
Photopea
Gemini
Studio Meho is more than just a design company; it's a creative powerhouse driven by passion, innovation, and a relentless pursuit of excellence. If you're seeking design solutions that are as exceptional as they are efficient, look no further than Studio Meho.
Anne Zipporah
Director, Dagimara
Studio Meho is more than just a design company; it's a creative powerhouse driven by passion, innovation, and a relentless pursuit of excellence. If you're seeking design solutions that are as exceptional as they are efficient, look no further than Studio Meho.
Anne Zipporah
Director, Dagimara
Conclusion
Dagimara × Aqua-Luxe proved that premium brand thinking doesn't require a premium tool budget. The ecosystem now travels from a 500ml bottle to a 20-liter carboy, from a tote bag to a letterhead — and feels like itself at every stop. Rooted in the Source. Designed for Vitality.
